So what exactly is GTM?

• GTM stands for Google Tag Manager. It is a free service offered on Google’s marketing platform that allows you to manage tags embedded into websites without touching any code. It is a powerful tool that supports various marketing processes.

How does it relate to Channel.io?

• When you create a marketing campaign, you can set a ‘Trigger Event’ or various additional events.
• It's especially helpful in tracking customer actions, and will provide much more information about the customer than the website builders, where integration is limited. (For example, it can track a scroll depth of 70% down the page, and how/when customers click on their shopping carts.)

See also

• Introduction to Google Tag Manager https://marketingplatform.google.com/intl/en/about/tag-manager/
• Google Tag Manager support https://support.google.com/tagmanager#topic=3441530

✔️Contents

So what exactly is GTM?

Installing GTM on your website

Creating triggers to suit my needs

Creating and executing a tag

Additional notes

Installing GTM on your website